And you look at women’s attractiveness, it goes really up at low BMI and really drops below that. They look at hair color and they look at height and they look at income, and that’s basically it... And you can ask, is it because that’s all people care about or is that because that’s what the system is giving them to search for. Sure, we are superficial, we do care about attractiveness and height and income and these are features for us, but I think they’re exaggerated by the way the system is created.
Imagine you were looking for something else, imagine you were looking for digital cameras, and imagine that I only allow you to search on megapixels and f-stop for the lens, right?
I mean, imagine that you basically had to drive six hours, three hours each way to have coffee with somebody, and, you know, coffee usually ends up with just coffee. So I think it's a really bad, it's a really bad system.
And if I drop some things from the search, they would become as if they’re not important or much less important.
And the online system we created was very much like that.
It was about you came up and you got a little avatar, a square or a triangle, some color, and you went into a virtual space in which you could explore it.
In fact, when we do surveys to understand what people do, the basic trade off is for each six hours of searching for people and emailing them, you get one cup of coffee.
And it's not as if people enjoy online dating, it's not as if they have fun searching people and writing blurbs for them.