Those, they say, who want “to meet couples and singles to have one night stands, friends with benefits, extramarital affairs, swinging or any other type of casual sexual relationship without commitment and emotional attachment.” It's clearly working.
In beta testing they’ve amassed more than 50,000 users and are generating at least 1,000 matches a day.
It’s super quick to join – you simply upload some photos and an optional bio, set your age and distance preferences, and away you go, swiping left or right on potential suitors.
As one of the most popular apps, your pool is likely to be huge and people do actually have conversations on Tinder – in our experience, it’s the app that leads to the most actual dates too.
You create your profile through Facebook and can also link your Instagram and Spotify accounts if you like, set your preferences, then scroll down through your options.
The people you’ve crossed paths with most recently will be at the top, meaning if you go on during your lunch-break you’ll inevitably happen upon your colleagues.
But as our smartphones become increasingly powerful, fewer of us are dating from behind our desktops, rather turning to the digital devices in our pockets.
The stigma that was once attached to online dating has well and truly disappeared – in fact, you’re more likely to raise eyebrows if you’re single and not on any dating apps.
CEO Michelle Li founded the app after she noticed many of her friends in the market for simple hookups weren’t having luck.
The idea behind it is to save women from receiving leering advances or cringey chat-up lines from men, and it also takes the pressure off guys to start conversations.
There’s a twist though: after you match, you only have 24 hours to start the conversation, otherwise he’ll disappear forever.
So they offer a few features to protect your identity. The other is a pattern lock, which is basically just a gesture password, you’ll have to use each time you open the app.
Casualx is obviously catering to a fairly specific audience of users.