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The dating market is primarily driven by the increasing internet penetration and the number of smartphone users across the country.
“By 2020, there are expected to be 650 million smartphone users across the country, spending over two hours everyday on the internet.
There are only 31,200 Indian women subscribers on Gleeden’s website; 90,300 are men.
The company has witnessed the highest traffic in Mumbai, followed by New Delhi and Bengaluru.“Culturally speaking, infidelity is not accepted well in India.
So far, the online dating industry in India has been dominated by applications (for single individuals) like Tinder, Truly Madly, Woo, Thrill and Happn, according to data from consulting firm KPMG.
Run entirely by a team of 20 women, the website is free for female subscribers.The idea is to create a space where extramarital encounters are confidential and discreet,” she said, adding that the site offers anonymity to its members and is safe to use.The company, which has operations in several European countries, Latin America and Brazil is now eyeing India to cash in on the 0 million online dating market in the country.There were similar increases after New Year’s Day and Mother’s Day last year.A survey by the site found revealed the capital of online adultery to be Manchester, where there is one subscriber for every 27 people.