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We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases.
The more traffic a site gets, the more data we have to calculate estimated metrics.
Learn more about Alexa's Data Unique Visitors and Pageviews The number of people who visit this site and the number of pages they view.
Site owners who install the Alexa Certify Code on their website can choose to display their Certified Metrics, such as Monthly Unique Visitors and Pageviews, if they wish.