In celebration of Asia’s leading dating app Paktor turning four this month, the company has shared some trends and insights they have discovered about online dating since launching four years ago.
Established in Singapore back in 2013, Paktor Group has expanded to be one of the biggest dating groups in the world, now owning a portfolio of dating products that include Paktor, Down, Sweet, Goodnight, Kickoff.
Tinder stubbornly refused to tread the traditional territory of promising you'll find 'the one'.
Instead, as magazine point out in their 2014 interview with Rad and Mateen, "The Tinder founders' biggest trick was to turn the app into a game that you would want to play even if you weren't looking for a date.""We always saw Tinder, the interface, as a game," Rad said at the time.
12 September 2012 was a landmark day for technology as two former high school friends launched an app which would alter how millions of people communicate.
If at any point of the year, the contractual working hours or working weeks are changed, the fractional workers Anniversary Date will change from the effective date of this change and the yearly entitlement to salary and holiday entitlement will be re-calculated.
With the success of Gold and a recent swipe-limit imposed on those not paying for premium, it isn't unimaginable that in five years time the free version Tinder will be so restricted and unenjoyable it isn't worth the slog.
Meanwhile there are plenty of more niche dating sites ready to plug the gap which place greater emphasis on finding a unique connection.
They claim this results in 1.5m dates per week, though whether they're scouring conversations or bugging your flat to find this out, who knows.
But despite such impressive figures, many people feel the initial shine of Tinder is fading with the app now saturated with dick pics, scams and time-wasters - a 2016 study concluded that men frequently swipe right on pictures with no objective other than a potential ego boost from a match.