The Daily Mail, devised by Alfred Harmsworth (later Viscount Northcliffe) and his brother Harold (later Viscount Rothermere), was first published on . It cost a halfpenny at a time when other London dailies cost one penny, and was more populist in tone and more concise in its coverage than its rivals.
The planned issue was 100,000 copies but the print run on the first day was 397,215 and additional printing facilities had to be acquired to sustain a circulation which rose to 500,000 in 1899.
On 25 October 1924, the Daily Mail published the forged Zinoviev letter, which indicated that British Communists were planning violent revolution.
This was thought by some a significant factor in the defeat of Ramsay Mac Donald's Labour Party in the 1924 general election, held four days later.
When war began, Northcliffe's call for conscription was seen by some as controversial, although he was vindicated when conscription was introduced in 1916.The publisher of the Mail, the Daily Mail and General Trust, is currently a FTSE 250 company.The paper has a circulation of around two million, which is the fourth largest circulation of any English-language daily newspaper in the world.But his wife exerted pressure upon him and he changed his view, becoming more supportive.By 1922 the editorial side of the paper was fully engaged in promoting the benefits of modern appliances and technology to free its female readers from the drudgery of housework.