Disturbingly, their deception has proved an unqualified success.
She first started internet dating in September 2008, eight months after her seven-year marriage ended. With membership costing £20 a month and members all purportedly having experienced single parenthood, she was more likely to meet like-minded people, she reasoned.
Worryingly, the practice, while misleading, is perfectly legal.
It is called ‘white-labelling’ and happens when a product produced by one company, such as Global Personals, is rebranded by other companies — in this case dating websites.
Over the course of the four years Jenny has been on the site, not one of the men she met has been a member of where she originally posted her profile. Alarmingly, half were not parents at all and only one had a child the same age as her son.
Worse still, her picture and profile have been plastered across tawdry dating websites belonging to ‘lads mags’ such as Nuts and Loaded that are more associated with scantily-clad girls in semi-pornographic poses than professional, middle-aged women like Jenny.